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United States A2P 10DLC Registration

A brief overview of the 10DLC registration process

Written by Sam Abello

Note: All US phone numbers in Grayscale must be fully registered under your company's brand before you can begin texting. Messages sent using unregistered phone numbers will be blocked and marked as Undelivered with error code 30034 – US A2P 10DLC - Message from an Unregistered Number.

What is the A2P 10DLC?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers.

Having your brand registered and approved with the 10DLC means better delivery quality and lower filtering risk for you and your team. This process is required for any brand that is messaging candidates in the US – no matter where you're texting from.

What do I need to do?

  • If you do not send any messages to users in the United States using long code numbers, you do not need to do anything.

  • If you do send messages to the United States using long code numbers you will need to submit your Brand Registration and your Campaign Registration.

Table of Contents

  1. Part 1 – Brand Registration

    1. For Public Entities

  2. Part 2 – Campaign Registration

    1. Privacy Policy

    2. Terms of Service

    3. SMS Consent Question

Part 1 – Brand Registration

When registering your brand for A2P 10DLC, you’ll need to share basic business details, as listed here:

Details Needed​

Examples​

Legal Business Name​

Grayscale Labs, Inc. ​

Physical Address​

Street, City, State/Province/Region, Zip/Postal Code, Country​

Business Type​

Sole Proprietorship • Partnership • Corporation • Co-Operative • LLC • Non-Profit​

Company Status​

Private • Public​

Stock Ticker (if public)​

​

Stock Exchange (if public)​

NYSE • NASDAQ • etc​

Business Registration Number​

​

Business Registration Number Type​

EIN for US-based companies, other business identifier for non-US companies​

Company Website​

​

Regions of Operation​

US and Canada, Asia, Africa, Europe, Latin America​

Authorized Representative Name​

​

Authorized Representative Email Address​

​

Authorized Representative Phone Number​

​

Authorized Representative Job Title​

​

Need help locating the required pieces of information? See Brand Registration & the 10DLC for more info.

For Public Entities

All public entities are now required to complete a 2FA (2-factor authorization) in order to complete the registration submission. The verification process should be relatively straightforward:

  • The point of contact listed in your submission will receive an email from The Campaign Registry at noreply@auth.campaignregistry.com to complete the verification steps

  • This will need to be completed within 7 days of receiving the verification email

Here's an example of that email:

Part 2 – Campaign Registration

Every 10DLC registration needs to include both a privacy policy and terms of service, and they need to meet specific requirements that protect your business and keep you compliant with industry standards. Both are required for approval.

Compliance Requirements

  1. A publicly accessible, compliant Privacy Policy

  2. A publicly accessible, compliant Terms of Service

  3. The SMS Consent Question has been configured

Privacy Policy

In your privacy policy, our carrier partner checks for language that makes it clear that Messaging Consent data isn't being shared, sold, or bought.

  1. Must be publicly accessible.

  2. Must be linked in your SMS Consent Question.

  3. A compliant Privacy Policy must state that no mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted.​

  4. If the Privacy Policy does mention that information will be shared with third parties, the following disclaimer must be added under the sharing of information section:​

"All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.”

If your business doesn't already have a published Privacy Policy, see the Privacy Policy Templates below.

Privacy Policy Template – Option 1

Note: Be sure to replace any instance of COMPANY NAME with your company's name.

Information for Job Applicants and Candidates

Privacy Notice

This SMS Privacy Statement applies only to recruiting text messages. For more information about how we collect, use, disclose, retain, and protect applicant and candidate personal information, including any rights available to California residents, please review our Privacy Notice at link.

SMS/Text Messaging Communications

If you provide your mobile phone number and consent to receive text messages, COMPANY NAME may contact you via SMS for recruiting-related purposes.

These messages may include:

  • Application status updates

  • Interview scheduling and confirmations

  • Reminders and follow-ups

  • Offer-related communications

Data Retention

We retain SMS consent records, mobile numbers, message logs, and related recruiting communications for as long as reasonably necessary for recruiting, hiring, credentialing, compliance, audit, dispute-resolution, and legal recordkeeping purposes. If you are not hired, we generally retain this information for at least four months after the final hiring decision or last candidate activity, unless a longer period is required or permitted by law. If you are hired, relevant communications may become part of your workforce record and will be retained under our employee record retention policies.

Disclosure of your information

We do not sell, rent, or share SMS opt-in information, mobile numbers, or text messaging consent data with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to service providers, contractors, and vendors who help us operate our recruiting SMS program, applicant tracking systems, scheduling tools, communications platforms, security systems, and related business operations. These parties are authorized to use the information only to provide services to us or as otherwise permitted by law.

Sensitive Information

Please do not send Social Security numbers, driver’s license images, passport images, bank information, medical information, disability or accommodation details, protected health information, patient information, or credentialing documents by SMS. If we need sensitive information from you, we will provide a secure method for submission. For accommodation requests, contact HR/accommodations email.

Privacy Policy Template – Option 2

Note: Be sure to replace any instance of COMPANY NAME with your company's name.

Information for Job Applicants and Candidates

Privacy Notice

If you apply for a position with COMPANY NAME, we may collect and process additional personal information related to your application and candidacy.

This may include:

  • Resume/CV, work history, education, and qualifications

  • Contact information (email, phone number, address)

  • Interview notes and communications

  • Job preferences, compensation expectations, and availability

  • Any other information you choose to provide during the application process

We use this information to:

  • Assess your qualifications and fit for current and future opportunities

  • Communicate with you regarding your application and interview process

  • Schedule interviews and provide updates on your candidacy

  • Maintain records related to our hiring process

Your information may be shared with:

  • Internal hiring teams and decision-makers

  • Third-party service providers that support our recruiting process, including our Applicant Tracking System (Greenhouse) and Text Messaging Platform (Grayscale by Paylocity)

We retain candidate information for as long as necessary to fulfill the purposes outlined above, comply with legal obligations, and improve our hiring processes.

SMS/Text Messaging Communications

If you provide your mobile phone number and consent to receive text messages, COMPANY NAME may contact you via SMS for recruiting-related purposes.

These messages may include:

  • Application status updates

  • Interview scheduling and confirmations

  • Reminders and follow-ups

  • Offer-related communications

We do not use SMS messaging for marketing purposes, and we do not sell or share your mobile number or SMS consent with third parties for their marketing use.

SMS communications may be facilitated through third-party service providers (such as our texting platform, Grayscale by Paylocity), who process data on our behalf in accordance with our instructions and applicable privacy laws.

Privacy Policy Template – Option 3

Note: Be sure to replace any instance of COMPANY NAME with your company's name.

Information for Job Applicants and Candidates

SMS Privacy Notice

If you provide your mobile phone number and consent to receive text messages when applying for a position with COMPANY NAME, we may contact you via SMS for recruiting-related purposes.

These messages may include:

  • Application status updates

  • Interview scheduling and confirmations

  • Reminders and follow-ups

  • Offer-related communications

We do not use SMS messaging for marketing purposes, and we do not sell or share your mobile number or SMS consent with third parties for their marketing use.

SMS communications may be facilitated through third-party service providers (such as our texting platform, Grayscale by Paylocity), who process data on our behalf in accordance with our instructions and applicable privacy laws.

Terms of Service

  1. Must be publicly accessible.

  2. Must be linked in your SMS Consent Question.

  3. A compliant Terms of Service must include all required messaging program details:

    1. Program or brand name

    2. Program description

    3. “Message and data rates may apply” disclosure

    4. Message frequency (or recurring message) disclosure; I.e. “Message frequency may vary”

    5. Candidate support contact information

    6. Complete opt-out instructions (HELP and STOP), displayed in bold

    7. Link to the privacy policy

    8. Disclosure that explicitly states "Carriers are not liable for any delayed or undelivered messages"

    9. Create a specific section for SMS/messaging if not already present

If your business doesn't already have a published Terms of Service, see the Terms of Service Template below.

Terms of Service Template

Note: Be sure to replace INSERT EMAIL ADDRESS, INSERT PHONE NUMBER, and INSERT PRIVACY POLICY LINK with the appropriate information.

SMS Terms of Service

  1. When you opt in to receive SMS messages, we may send you messages related to your job application, including updates, interview coordination, and other recruiting communications.

  2. You can cancel the SMS service at any time by replying with any of the following industry standard keywords:

    1. STOP

    2. STOPALL

    3. OPTOUT

    4. CANCEL

    5. END

    6. QUIT

    7. UNSUBSCRIBE

    8. REVOKE

  3. After you opt out, we may send one final text message confirming that you have been unsubscribed. No further recruiting SMS messages will be sent unless you opt in again.

  4. To opt back in, reply with any of the following industry standard keywords:

    1. START

    2. UNSTOP

    3. YES

    4. For help, reply HELP or contact us at INSERT EMAIL ADDRESS or INSERT PHONE NUMBER.

  5. Carriers are not liable for delayed or undelivered messages.

  6. Message and data rates may apply. Message frequency may vary. Contact your wireless provider for details.

  7. For more information on how we handle your data, please review our Privacy Policy at: INSERT PRIVACY POLICY LINK.

SMS Consent Question

Application Opt-in form, also known as CTA (Call-to-Action), is the place where end-users provide their phone number and consent to receive SMS from a business; I.e. Job Application Form.

Please ensure that the SMS Consent application question contains the following:

Company name

Legal name or DBA of the end-user who will send the messages.

Fee disclosure

“Message and data rates may apply”

Message frequency

“Message frequency varies”.

If it is exact, they should say something like “X Msg/Month”

Instructions to opt-out and get help

Reply HELP for help, or STOP to opt-out.

Privacy Policy

Link to Privacy Policy

Terms of Service

Link to Terms of Service

Program description

Types of messages you’ll is going to send (e.g., transactional, conversational, promotional, etc.) - this is also known as the “purpose” of the opt-in flow/CTA.

SMS consent must be optional

Consent for SMS messaging must always be optional and cannot be bundled with consent for any other service or communication method.

  • No pre-selected SMS consent answers

SMS opt-in questions must never be pre-selected with “Yes”. Pre-determining this field constitutes forced consent and is not compliant with regulations.​

See SMS Consent Management – Greenhouse ATS for full configuration instructions.

Here's what the application question should look like:

Register now

Please note:

  • All submissions are subject to a manual vetting process and can take up to 3 weeks.

  • Accounts are considered to be unregistered until there is an approved and verified result – this means your team will not be able to send any messages within that time frame.

Disclaimer: The information in this document is provided for general informational and awareness purposes only and does not constitute legal, tax, accounting, technical, compliance, or other professional advice. Paylocity is not a law firm or accounting firm, and neither this document nor the Platform or Services should be construed as providing legal, tax, or accounting advice. Clients remain solely responsible for ensuring compliance with applicable laws and regulations, and use of Paylocity’s Platform or Services does not relieve Clients of those obligations. Nothing in this document constitutes a warranty of compliance or a representation or warranty regarding product functionality. The content is subject to change.

Have questions? Send us an email at support@grayscaleapp.com or chat with us below.

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